TEACHING BRANDING

 

What makes a good idea? How does brand communication work in times of digitalization?
As part of my course Branding (3rd Semester) we visited Scholz & Friends, one of Germany's most renowned advertising agencies.

 

Creative Director Pedro Sydow and Strategist Henning Schröder showed us what good brand communication is all about. Thank you very much, Pedro and Henning!

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